Samin Han is a leading South Korean director, internationally recognized for his distinctive and refined visual direction in music videos and global commercial campaigns.

Influenced by his mother, he began studying fine arts at the age of ten. He later majored in Fashion Design and Graphic Design at university, where he began his career in visual media by producing advertisements for MTV and Mnet.

Through collaborations with major K-pop artists including G-Dragon, JENNIE, ROSÉ, JISOO, BLACKPINK, and BIGBANG, he has directed numerous music videos that have become global hits. Today, he is regarded as one of the most prominent K-pop music video directors in the industry.

He has also collaborated with global brands such as Nike, UNIQLO, Pepsi, Lexus, Cartier, Samsung, and CJ, steadily expanding his presence across Japan and China, as well as the United States and Europe.

He is currently developing new original work of his own.

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